TVNewsCheck – An Eastern European Country Inspired by Richmond’s “Together” Promo Campaign (5-14-2020)
When four news-producing TV stations in Richmond, Va., joined together in a promotional campaign pledging solidarity to the people of their city during this coronavirus crisis, little did they know that they would end up influencing “journalism on the other side of the globe.”
When Erik Candiani, the marketing director for Gray’s WWBT, Richmond’s NBC affiliate, posted news about the launch of a new promotional campaign on Facebook a few weeks ago, he had no idea it would quickly begin a chain of events that would ripple half way around the world.
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