THE CREATIVE
IN CREATIVE MARKETING AND BRANDING
A passionate and creative leader in media marketing with a proven track record guiding brands for some of the top broadcast stations in the country. A unique visionary with deep expertise across the full spectrum of advertising — on-air, digital, outdoor, print, social, and streaming — with the proven ability to develop distinctive, strategic campaigns that cut through the clutter of conventional news promotion in top 20 markets.
At the forefront of the industry’s creative evolution, with hands-on expertise in AI-driven content creation — generative video, image production, and AI-assisted storytelling — applied directly to broadcast-quality work that pushes past what traditional workflows can deliver.
Strategic Creative
Research, experience and intuition. Merging smart research-based, in-brand messaging with a passion for creative problem solving is what drives me, and I guide innovation and unique creativity by example.
WRITING & PRODUCING
I am motivated, and inspire and lead my teams from the front. From writing and producing award-winning short films to nationally broadcast work for brands including Tide, TEGNA, General Mills and The New York Post’s Page Six.
CREATIVE LEADERSHIP
Building, inspiring and fostering a strong creative environment is the goal for delivering the level of work my departments consistently produce. Recognizing talent while still allowing occasional leeway for failure is vital to health, growth and success. produce.
AWARD-WINNING WORK
From local to national. The abundance of awards and accolades my departments, employees and I have been honored with is a testament to the exceptional creative I both encourage… and produce.