As CBS-owned KCAL prepares to launch a seven-hour local news block on Jan. 5, 2023, the station is teasing some even bigger changes coming.
The promo centers around the question “What does local even mean these days?” which anchor and CBS News correspondent Jamie Yuccas poses on-camera.
That question is followed by a series of quick shots of station personalities helping refine what it means to the station.
“So what does ‘local’ mean?” asks Evelyn Taft.
“It means KCAL,” sportscaster Jim Hill notes, pronouncing the call letters as “kay-cal” in accordance with the station’s longtime branding guidelines, while large on-screen text shifts from “Local” to “KCAL,” emphasizing how “C-A-L” are the last three letters of both the station’s calls and the word “local” (“CAL” in the call letters is also a reference to “California”).
The spot then promises “a new KCAL” starting Jan. 5.
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