“We saw the rebrand promos and clips and just the whole idea of the identity being Carolina’s own Queen City News––the graphic looks and all the beautiful footage that was obviously shot custom showing the real heartbeat of the market,” Cook said. “It popped and it was different and it was great. And it called out for a sonic identity that was as good as the visual identity. So, I reached out to Erik Candiani and we started brainstorming on what we could do musically to do something distinctive and unique.”
“The interesting thing with Queen City News is that the vision was there, and we already had a canvas to work with and direction from Erik and the management team. Part of this mission was to also reclaim pride in great journalism and what it means to a community. So, the music needed to reflect the pride and the usefulness of this to the people in the city.”
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