Market Share – Richmond’s Real Heroes star in WWBT Promo
(3-30-2020)
Erik Candiani, marketing director for Gray’s NBC affiliate, said this spot took the entire team to put together, running from one side of DMA 54 to the other, coming together to shoot 30 people, “the ones keeping things going and helping us all maintain a sense of normality during these very unique times. During this moment in time of isolation and separation, this is quite the feat.”
“This is the first time that I’ve opened up our brand to be inclusive of others, and I feel that makes it a stronger and more powerful statement.”
“This is the kind of message everyone needs right now.”
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