Erik Candiani has been named director of brand strategy & Creative management for KCBS and KCAL, the CBS Los Angeles duopoly. He will be responsible for helping to build and manage a clear brand strategy for the Los Angeles properties.
“We saw the rebrand promos and clips and just the whole idea of the identity being Carolina’s own Queen City News––the graphic looks and all the beautiful footage that was obviously shot custom showing the real heartbeat of the market,” Cook said. “It popped and it was different and it was great. And it called
Believing in yourself and what you bring to the party is always the way to go. Always. Always. Don’t let anybody tell you differently. Sure, you’ve heard that a lot but do you actually internalize it and KNOW it? If you can’t say yes, stop now and work on yourself. A mini-lecture before the good
NBC12 Marketing won five awards in the Promax Awards’ 2020 North America competition. It won gold and silver awards in the branding/image news station category, as well as a gold for weather promotional spot, for a 60-second clip called “Forecast of Fear.” It also won a gold in image promo–news for “All Devices (Part II): Cafe De Vices,” and a silver for a PSA called “Ballad of the Cattle Baron’s Ball.”
WWBT’s Creative Marketing Department tied with WFAA (Market 5) for the most GOLD… and when adding in our SILVER wins, WWBT was honored with more National Promax Awards than any other station in the country!
WWBT in Richmond, Virginia, took on a unified and positive approach to the question that’s on everyone’s mind — “what’s next?”
“I felt it was time to push forward with a little attitude while acknowledging what many are feeling right now,” explained Erik Candiani, director of marketing at Gray Television, which owns the station.