Vice President of Marketing

I was recruited by the FOX Television Stations to lead the creative efforts for their recently aquired dominant O&O news station in the San Francisco Bay Area.
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BROADCAST

“BEST OF” BROADCAST Below is an eclectic collection of favorite spots from various times in my career’s journey from producer to Vice President. Presented in absolutely no particular order, each one is special for different reasons… from being happy with the final product to having fond memories of the production. Most of these examples were
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DIGITAL & SOCIAL

DIGITAL & SOCIAL Below are a few examples of the way we took on-air stories and transformed them for digital and social use.  Many of these were immensely popular and did exceptionally well by significantly increasing engagement. In fact, so well that our media buyer sent the following message in May of 2017: “Erik and
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PRINT & OUTDOOR

OUTDOOR & PRINT I try to steer clear of typical outdoor news promotion design and branding, to wit rows of happy, smiley faces with excessive messaging and far too much text. Occasionally, we have to go there, but for the most part I try keep them unique and clean. Solid imagery. Minimal text focusing on
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