TVNewsCheck – WWBT’s ‘All Devices’ Promo Grabs You (2-26-2020)
“The results of All Devices (Part II) have been worth it, and the response online has been incredible,” says Erik Candiani, about WWBT’s latest news promo.
Candiani’s marketing staff at WWBT, Gray’s NBC affiliate in Richmond, Va. (DMA 54), and frankly, probably the news talent there, too, should be used to this.
“It was insanity for 30 seconds — for about 90-100 takes over two separate days to get the ‘right’ one. The first day was rehearsal and timing checks, and the second evening was for real. Again, not easy.”
As hard as it was to produce this spot, Candiani added another element to the degree of difficulty. The spot was shot on Candiani’s phone.
“To ramp up the difficulty level to 11, we decided, since this was a ‘mobile’ spot anyway, to actually shoot the entire thing on a mobile device. It just made sense this time, since that’s what we were selling anyway. My iPhone 11 Pro Max finally has the camera, space (we are talking about 50+ takes in full 4k) and ability to actually pull this off. So, we threw it on a DJI Osmo 3 and went for it.”
If Candiani sounds like a Hollywood movie-maker, you may remember I described him as one in an earlier column titled, If Hollywood Made News Promos By WWBT. He did work for George Lucas, after all, and has more than 7,000 Blu-Ray movies at home.
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