Promax – Richmond TV Stations Stand Together in One Market PSA
(5-1-2020)
To reiterate what everyone is experiencing together, Richmond, Va.’s four news-producing TV stations—Scripps’ CBS affiliate WTVR, Nexstar’s ABC affiliate WRIC, Gray’s NBC affiliate WWBT and Sinclair’s Fox affiliate WRLH—teamed up to produce a market-wide promo that featured all four stations’ local news coverage.
“To let the community know that even though we are competitors, during a life-altering event like we are currently experiencing, there is no ‘competition’ between stations more important than our community’s safety and well-being,” Erik Candiani, WWBT’s marketing director, told TVNewscheck’s Paul Greeley.
“This is an opportunity to speak to viewers who may have drifted away over time and reinforce the importance of news as an industry and remind them that we are here for them regardless of station or brand. It’s incredible to see a few stations across the country produce spots like this.”
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