TVNewsCheck – If Hollywood made News Promos, By WWBT (7-13-2019)
WWBT’s latest marketing efforts are worthy of any movie trailer you might see in theaters. In fact, that’s just where they’re playing. “We produced two completely fake 60-second movie trailers in two different genres that will be playing before every single movie at Richmond Regal theaters all summer long,” said Erik Candiani, WWBT’s marketing director.
Candiani said he looks at every commercial like it’s a short film. He’s right, most commercials and news promos, have a beginning, middle and end and a narrative that ties it all together. Movie trailers and news promos all seek to touch an emotion, to give viewers a positive feeling that leads to watching the movie, or the news.
Candiani is the marketing director for WWBT, Gray’s NBC affiliate in Richmond, Va. And his station’s latest marketing efforts are worthy of any movie trailer you might see in the theaters. In fact, that’s just where they’re playing.
“Since people hit theaters hard during the summer, I felt we should get into the community — in specific areas where we are looking for growth — and get NBC12 in places where people voluntarily stare at a screen, The Movie Theater,” wrote Candiani in an email.
“And, being someone who likes to go big … I didn’t want to just buy a quick still ad that flashes on the screen for a few seconds or brief, quickly-produced generic news clips. It had to be worthy of playing on the big screen and get folks who love movies … to watch OUR movie.”
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