TVNewsCheck – Richmond TV Stations Join For ‘Together’ Statement
(5-1-2020)
All four news-producing stations decided to join together to send one message to Richmond, Va., viewers. The campaign features the main on-air talent from each station in every spot airing on all four stations. The campaign also showcases each station’s logos and news vans in every spot. “This was a true top-to-bottom team effort. It was a pleasure to work so closely with the creatives in this market, and I am extremely pleased with the results,” said Erik Candiani, WWBT’s marketing director.
Why?
“To let the community know that even though we are competitors, during a life-altering event like we are currently experiencing, there is no ‘competition’ between stations more important than our community’s safety and well-being,” wrote Erik Candiani, WWBT’s marketing director.
“This is an opportunity to speak to viewers who may have drifted away over time and reinforce the importance of news as an industry and remind them that we are here for them regardless of station or brand. It’s incredible to see a few stations across the country produce spots like this.”
Each station was responsible for certain elements in the production of the spots. Universal Music gave permission to allow their music track to run on all four stations even though two of them weren’t licensed for it.
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