PROMAX – WWBT is Back With Part 2 of “All Devices” Campaign
Gray Television’s WWBT Richmond, Va., once again employed tricky timing and technical effects to create the latest version of its “On All Your Devices” campaign, the original iteration of which won Promax Gold at Station Summit in Las Vegas last June.
Both spots took careful coordination and timing from WWBT’s marketing team and talent, marketing director Erik Candiani told TVNewsCheck: “Yes, it took a long time. Yes, it was a pain in the butt to pull off, but, people notice. And that’s our job as marketers, right? Get people to notice.”
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