• Home
  • About me
  • Portfolio
    • WWBT
    • KTVU
    • KARE 11
    • KDVR
    • KWGN
    • KTLA
    • KOVR
    • KMAX
    • COMMERCIALS
    • SHORT FILMS
    • My Favorites
    • SOCIAL SPOTS
    • PRINT & OUTDOOR
  • Updates
  • Contact
Creative Marketing

Erik Candiani

Newscast Studio: Richmond Station Strikes a Different Note With it’s Unified, Positive Coronavirus Promo

Home
|
Updates
|
Newscast Studio: Richmond Station Strikes a Different Note With it’s Unified, Positive Coronavirus Promo
20.05

Newscast Studio: Richmond Station Strikes a Different Note With it’s Unified, Positive Coronavirus Promo (5-20-2020)

WWBT in Richmond, Virginia, took on a unified and positive approach to the question that’s on everyone’s mind — “what’s next?”

“I felt it was time to push forward with a little attitude while acknowledging what many are feeling right now,” explained Erik Candiani, director of marketing at Gray Television, which owns the station.

He explained one goal was to encourage viewers to rise up out of the pandemic.

“It’s a dramatically different tone than what we’ve done over the past couple months, but also a leap ahead of where and how others are marketing it now,” Candiani notes.

The station managed to get both Richmond’s mayor and Virginia’s governor to say the station’s current slogan: “Virginia strong.”

The spot also emphasizes the station’s role before, during and after difficult times such as the current situation — all interspersed with images of essential workers and station personnel and news vehicles. 


>> NEWSCAST STUDIO ARTICLE <<

Related Posts

  • 29.04

    Well Dunne! FOX 46 / WJZY

    Believing in yourself and what you bring to the party is always the way to
    read more
  • 29.12

    Richmond BizSense – Advertising and Marketing News for 12.29.20

    NBC12 Marketing won five awards in the Promax Awards’ 2020 North America competition. It won gold and silver awards in the branding/image news station category, as well as a gold for weather promotional spot, for a 60-second clip called “Forecast of Fear.” It also won a gold in image promo–news for “All Devices (Part II): Cafe De Vices,” and a silver for a PSA called “Ballad of the Cattle Baron’s Ball.”
    read more
  • 09.12

    2020 Promax Awards

    WWBT’s Creative Marketing Department tied with WFAA (Market 5) for the most GOLD… and when adding in our SILVER wins, WWBT was honored with more National Promax Awards than any other station in the country!
    read more
Erik Candiani © 2023 |

Contact Me
Email: erik@erikcandiani.com